Core Qualifications
- Develop, initiate, and implement innovative Communication and Marketing department strategies, campaigns, and content to align with the company / brand identity
- Support and lead development of key messaging for multiple communication platforms (ScreenCloud, SharePoint, WordPress, Hootsuite)
- Exceptional video storytelling creator w/ Camtasia
- Report and track metrics via MS Excel
- Extraordinary presenter and creator PowerPoint
- Coordinate and manage deadlines for completion of multiple projects w/ Asana
- Collaborate with Subject Matter Experts and multi-department teams via MS Teams to create engaging and consistent messaging across all media channels
- Copyedit and copywrite internal and external communications (news releases, newsletters email communications, blog posts, digital screens, social media)
- Research, propose, and adopt new innovative communication channels to effectively reach consumers, readers, and employees
Career Highlights
Education Specialist | Cronos Group | 2016 – Present
- Principal collaborator for annual internal 420 week (Guest Speaker, PDF Event Publication, 420 Themed Swag, Email and TV slide communication)
- Introduced and co-host monthly podcast The Cronos Potcast, connecting and aligning our people to our Senior Leadership Team, Cronos vision, departments, and brands
- Co-lead monthly new employee onboarding, onboarded 1000 workers over three years
- Researched and implemented best DEI practices to copyedit 900 job postings and develop a DEI job posting guide
- Launched digital screen content management system to connect 500 production workers without email at two facilities to HR, Health & Safety, Security, QA, and brand social media
- Educated Head of Marketing on nuances of Canadian marketplace / consumer
- Collaborated with Consumer Insights to provide unique consumer perspectives
- Competitor market analysis for legacy medical (2017) and online adult use (2020)
- Developed a living document to track and categorize eighty-five brands during 2018 leadup to legalization via investor decks, Trade Market searches, registered domains, capturing street marketing and pop events
Education
Creative Writing Fiction Certificate | Humber School for Writers | 2003
Journalism Diploma | St. Clair College | 1995
Community Involvement
Community Member | Grey Bruce Ontario Health Team | 2021 – Present
Little League Umpire | High Park | 2017 – 2019